The Mission and Vision
At Beaut, we believe that beauty should not come at the cost of the environment or the people. That’s why we created Beaut Postpone, a plant-based rinse-free shampoo that helps you refresh your hair without water.
Our mission is to provide a clean and fresh hair experience that is good for you and the planet. We want to help you reduce your water consumption, save time and money, and support social causes that matter.
Our vision is to become a leading brand in the natural hair care industry, offering innovative and sustainable solutions that cater to all hair types and colors. We want to inspire people to embrace their natural beauty and make a positive impact on the world.
Our values guide everything we do at Beaut. They are:
- Quality: We use only the best natural ingredients that are gentle, effective, and safe for your hair and scalp. We test our products rigorously to ensure they meet our high standards of quality and performance. Innovation: We are always looking for new ways to improve our products and services. We use cutting-edge technology and research to create unique and convenient solutions that solve your hair care needs.
- Sustainability: We care about the environment and the future generations. We use eco-friendly packaging and ingredients that are biodegradable and cruelty-free. We also minimize our carbon footprint by using renewable energy sources and reducing waste.
- Social Responsibility: We care about the people and the communities we serve. We donate 2.5% of revenue to Water First, a non-profit organization that provides clean drinking water to Indigenous communities in Canada. We also support other causes that align with our vision and values.
Why Water Matters
Water is essential for life, health, dignity, and prosperity. Yet, around 2.2 billion people in the world lack access to safely managed drinking water, and 3 billion people lack basic hand washing facilities.
Water scarcity affects more than 40 per cent of the global population, and is projected to rise due to climate change, population growth, urbanization, and increasing demand from agriculture, industry, and energy sectors.
Water scarcity has serious consequences for human well-being, economic development, social stability, and environmental sustainability. It can lead to health risks, food insecurity, poverty, conflicts, migration, and environmental degradation. It can also undermine human rights, gender equality, education, and cultural diversity.
How We Help
At Beaut, we are committed to helping address the global water crisis by supporting the United Nations Sustainable Development Goal 6: Ensure availability and sustainable management of water and sanitation for all. This goal encompasses not only improving access to safe water, sanitation, and hygiene (WASH), but also protecting and restoring water-related ecosystems, enhancing water quality and efficiency, promoting integrated water resources management, and strengthening international cooperation on water issues.
One of the ways we help achieve this goal is by partnering with Water First Education & Training Inc., a Canadian charitable organization that works with Indigenous communities to resolve local water challenges through education, training, and meaningful collaboration. Water First focuses on empowering young Indigenous adults to become certified water treatment plant operators through a locally-based paid internship program. This program not only provides skills and employment opportunities for the interns but also increases the technical capacity of the communities to manage their own water systems independently and sustainably.
We donate 2.5% revenue to Water First to support their work in providing clean drinking water to Indigenous communities in Canada. Another way we help address the global water crisis is by practicing water preservation through our products. Beaut Postpone is a rinse-free shampoo that allows you to refresh your hair without using any water. By using Beaut Postpone instead of washing your hair with water every day or every other day, you can save up to 200 litres of water per week. That’s equivalent to four bathtubs full of water! Imagine how much water you can save in a month or a year!
By using Beaut Postpone, you are not only saving water for yourself but also for others who need it more. You are also reducing your energy consumption and greenhouse gas emissions, as less water means less heating and pumping. You are also protecting your hair from the harmful effects of hard water, chlorine, and chemicals that can damage your hair and scalp.
How You Can Help
You can join us in our efforts to address the global water crisis by taking some simple actions:
- Try Beaut Postpone today and see the difference it makes for your hair and the planet. Order online or find us at your nearest retailer1.
- Learn more about Water First and their work in providing clean drinking water to Indigenous communities in Canada. Visit their website or follow them on social media.
- Donate to Water First directly or through our website. Every dollar counts and makes a difference. Spread the word about Beaut Postpone and Water First to your friends, family, and networks. Share our posts, stories, and videos on social media, or write a review or testimonial on our website.
- Educate yourself and others about the global water crisis and the United Nations Sustainable Development Goal 6. Visit the UN-Water website or the UNICEF website for more information and resources.
- Take action to reduce your water consumption and waste at home, at work, and in your community. Check out these tips from WWF or these tips from UN-Water for some ideas.